When Mary Lou Quinlan's beloved mother, Mary Finlayson, dies, her family is bereft--until Mary Lou searches for her mother s ''God Box,'' her private cache of notes to God on behalf of family, friends and strangers. To Mary Lou's amazement, she finds not one but ten boxes stuffed with hundreds of tiny petitions that spanned the last twenty years of her mother's life.
Note by note, Mary Lou unearths a treasure of her mother's wishes and worries and insight. Mary asked God for everything from the right flooring for her daughter's home to a cure for her own blood cancer. Her requests, penned on scraps of paper, were presented without expectation--the ultimate expression of letting go.
Follow Mary Lou's emotional journey as she uncovers her mother's innermost thoughts--nostalgic, surprising and even a bit shocking. As she recalls life with the woman who was her best friend, Mary Lou also discovers her own more empathetic, engaged self--the woman her mother had believed in all along.
Poignantly written and beautifully designed, The God Box is a gift for every mother, every daughter, every person who, regardless of beliefs, trusts in the permanence of love and the power of family.
» more info
Have you ever rejoiced as women raved about your product in research only to discover months and millions of lost dollars later that they've all changed their minds? Ever wonder why even successful fashion retailers misfire with women over 40? Or if moms are really as ''squeaky green'' as they claim to be? If women say they're tired of seeing supermodels in ads, do they mean it? (Would you even know it if they didn't?)
Get ready to hear the whole truth about the Half Truths that can undermine your best-laid plans with women. For the past decade as partners in the powerhouse consultancy Just Ask a Woman, Mary Lou Quinlan, Jen Drexler, and Tracy Chapman have been changing the way marketers listen to women. In What She's Not Telling You they share their best Power Listening strategies, honed during their groundbreaking work on behalf of global leaders in dozens of industries. They will save you from wasted research and marketing mistakes before it's millions of dollars too late.
In this provocative, tell-all book, you will learn how to detect women's hidden Half Truths and to dig deeper to the Whole Truths that drive brand leadership, relevance, and growth.
Click on cover to order.
» more info