Monica Luechtefeld

Monica Luechtefeld

Monica Luechtefeld is Executive Vice President of E-Commerce for Office Depot. She is responsible for driving Office Depot’s leadership in electronic commerce, including identifying and facilitating the development of customer driven technologies, with an emphasis on Internet retailing and e-Procurement Solutions for small, medium and large-size businesses.
Under Monica’s leadership, Office Depot has become the second largest e-retailer in the world behind Amazon.com. Office Depot’s award-winning Web site has received numerous accolades since its initial launch; including its inventive Internet use, both as a sales and business tool.
Moreover, Monica is committed to lending her expertise with peers; she has been responsible for developing open standards for business-to-business Internet Commerce and as such was President of the Open Buying on the Internet Consortium.

Interviews with Monica Luechtefeld»See allInterviews RSS Feed

Monica is receiving the Torch of Liberty Award from the Anti-Defamation League and Jim congratulates her. They go on to talk about what it takes to have a successful online strategy.
Monica and Jim discuss the importance of having an online marketing component in your business model. They also discuss some research on how consumers are using the internet to shop and buy.
This is Monica's first visit. She and Jim discuss the importance of having an online strategy for your business, and how to develop it.