Oded Shenkar 
Ford Motor Company Chair in Global Business Management and Professor of Management at the Fisher College of Business, The Ohio State University and author of Copycats
Category: Innovation, Creativity, Management Fundamentals
Interviews with Oded Shenkar»See all
If you're a successful imitator, how do you prepare for being imitated? Oded Shenkar joins Jim Blasingame to talk about how the pace of change and imitation has accelerated, so you have to defend from other imitators.
Should you innovate through imitation? Oded Shenkar joins Jim Blasingame talk about how smart companies use imitation to innovate and gain a strategic edge within your own niche
If you're a successful imitator, how do you prepare for being imitated? Oded Shenkar joins Jim Blasingame to talk about how the pace of change and imitation has accelerated, so you have to defend from other imitators.
Books by Oded Shenkar
In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.
In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation.
Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials.
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