Ruth King

Many business owners just worry about profits and ignore business wealth building, but a business needs both. Without building wealth, the business can still go bankrupt. Profit or Wealth? gives business owners clear and simple rules to build business wealth, which can translate to personal wealth.

Profit or Wealth? takes a unique perspective on what really matters in financial statements. Percentages don’t matter. Dollars do.

In The Ugly Truth About Cash Ruth King reveals many of the ways thieves steal from hard working entrepreneurs. This book gives business owners what to look out for, and the procedures to implement that will protect their hard earned cash and assets.

Through stories and lessons learned from entrepreneurs who have been there, you'll discover how to handle such situations as: My bookkeeper was going through a nasty divorce; Don't give out bonus checks; I almost hired a CFO; My bookkeeper was making fake deposits in QuickBooks; I paid $3,718 for employees to eat at their desks.

Profitability Master Ruth King is a seasoned entrepreneur who has owned 8 businesses in the past 36 years. One of her passions is "turning on the financial light bulb" for business owners through consulting, speeches, workshops, on-line courses, and writing books and articles.

In "The Courage to be Profitable", small business financial expert Ruth King shows business owners the easy steps to really understanding the financial part of their businesses. Real life stories drawn from her client experiences are sprinkled through the book to illustrate mistakes that small business Iowners make without realizing they are making them.

Written in English rather than accounting babble, profit and loss statements, balance sheets, proper pricing, and cash flow come alive and are easily understood. Anyone who can use a calculator can follow this simple, three step process to avoid being another failure statistic. "The Courage to be Profitable" shows business owners how easy it is to get and stay profitable in less than 30 minutes per month.