How the product makes us feel is as important, if not more so, than the functionality of the product.
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Scott Swedenburg 
Scott, CEO of Mail Enterprises, has over 20 years experience in helping businesses grow using direct marketing. Mail Enterprises provides customized products and services to maximize new customer sales, customer retention and customer lifetime value for national, regional and local businesses.
Scott is the author of Lessons from a Mama’s Boy, a book sharing his mom’s ideas about success in business and life. He frequently speaks to national groups including The Direct Marketing Association, Direct Marketing Day New York, Advertising Federation and American Marketing Association. Scott is also a frequent guest on the nationally syndicated radio program, The Small Business Advocate, and contributes to Fundraising Success magazine and other industry journals.
Scott was named Birmingham’s Top 40 Under 40 in 1996, Small Business Person of the Year in 1999 and to Leadership Birmingham in 2003. He serves on numerous association and nonprofit boards.
Scott is the author of Lessons from a Mama’s Boy, a book sharing his mom’s ideas about success in business and life. He frequently speaks to national groups including The Direct Marketing Association, Direct Marketing Day New York, Advertising Federation and American Marketing Association. Scott is also a frequent guest on the nationally syndicated radio program, The Small Business Advocate, and contributes to Fundraising Success magazine and other industry journals.
Scott was named Birmingham’s Top 40 Under 40 in 1996, Small Business Person of the Year in 1999 and to Leadership Birmingham in 2003. He serves on numerous association and nonprofit boards.
Category: Marketing, Branding, Advertising
Web Sites:
www.mailent.com
www.mailent.com
Interviews with Scott Swedenburg»See all
Do you know what your customers want and how they want to be contacted? Scott Swedenburg joins Jim Blasingame to talk about why the customer is now in complete control of your relationship with them.
What does being customer focused looks like? Scott Swedenburg joins Jim Blasingame to talk about why, in The Age of the Customer™, being customer focused is essential to being successful.
Build small business customer relationships that last? Scott Swedenburg explains how to follow your customers home with valuable offerings, with Jim Blasingame.
