Shannon Cassidy 
Before starting her own company, Shannon spent many years as a corporate leader, successfully building profitable businesses and driving innovation and leadership initiatives. This real-world experience combined with her commitment to human potential provides clients with the practical strategies, tools and inspiration needed to thrive during organizational change and lead with vision, values and purpose.
Shannon has her degree in Business and Professional Communication from the University of Rhode Island and received her certification as an Executive Corporate Coach through the International Coach Federation. Shannon is a member of the National Speakers Association (NSA), Women in Cable and Telecommunications (WICT), National Association of Multi-Ethnicity in Communications (NAMIC) and The Forum of Executive Women. She graduated with Class Eighteen from the Betsy Magness Leadership Institute (BMLI).
An active community volunteer Shannon makes her home in the Greater Philadelphia area with her husband and two children. She is co-author of the book Now Discover Your Inner Strengths (2010) and her new book, The 5 Degree Principle: How Small Changes Lead to Big Results, which was released in January 2013.
www.bridgebetween.com
Interviews with Shannon Cassidy»See all
Books by Shannon Cassidy
While working with executives, including Fortune 100 clients, Coach and Author Shannon Cassidy frequently observes them trying and failing to make drastic changes overnight. This strategy is a recipe for failure, fueling a new, erroneous belief that realizing these dreams requires a miracle. Cassidy successfully guides clients through her effective strategy: that five degree shifts, as opposed to 180-degree turns, are the keys to obtaining goals.
In The Five Degree Principle, we journey through a compelling fable of struggling executive Lauren and her trusted coach Andrea. Andrea inspires Lauren to use actionable tools and effective, straightforward strategies to take on tough, interpersonal challenges, both at home and in her workplace, and creatively rewrite her life story.
Together the two demonstrate the efficacy of making change in small increments, rather than in leaps and bounds. The Five Degree Principle shows how to follow a step-by-step path to progress and substantive change.
