Shel Horowitz

Can you be ethical and still make a profit? Author, copywriter, marketing consultant, and speaker Shel Horowitz says it's actually easier than cheating! Shel is the author of seven books and publisher of nine websites, five webzines and three e-zines. His three most recent books, Principled Profit: Marketing That Puts People First (, Grassroots Marketing for Authors and Publishers (, and Grassroots Marketing: Getting Noticed in a Noisy World ( have both won awards; Principled Profit has been resold to two foreign publishers. He's currently finishing his seventh book, Grassroots Marketing for Authors and Publishers, and spearheading a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: ( Shel has spoken to business and educational groups around the country, on business ethics and frugal/effective marketing.
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Interviews with Shel Horowitz»See allInterviews RSS Feed

Shel talks with Jim about how to make sure you are getting your money's worth out of your advertising and marketing by tracking results, which could be as simple as asking customers and prospects how they found you.