Stephen Perun 
As technology has improved most of the foundation of his projects has been the opportunities for OEMs to transform and connect with their customers in new ways. Now more than ever as the Automotive industry undergoes a new mobility transformation, the strategies are driven by customer experience over technology. He is currently on an International Assignment in Japan with a focus on global partnerships and bringing IBM's new Cognitive technologies to clients.
Stephen is coauthor of My Cognitive autoMobile: Digital Divorce from a Cognitive Personal Assistant.
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Books by Stephen Perun
Only ten years ago driving was about horsepower, style and comfort -- people said they loved their cars. Today, we can see the transformation in the automotive industry including ridesharing and carsharing with the new concepts of mobility and motion changing every day. Will consumers lose the e-motion they previously had for their vehicles? Maybe the new e-motion will be a different type of connection, one that understands, learns, and reasons as you move through your life; this is the concept of a cognitive vehicle and lifestyle that is discussed within. This book provides the trends and technologies in the automotive industry as it moves from a connected vehicle to a cognitive vehicle and how automotive manufactures facing the market shift from an organizational-centered to an individual-centered economy.
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