Steve Kaplan

In Sell Your Business for the Max!, Steve Kaplan covers a necessary skill: selling the business for maximum payoff. The need for this book is enormous—according to a recent study by Mass Mutual Financial Group, 40 percent of CEOs of family businesses will consider retiring in the next few years. Now they have Steve Kaplan, who has owned 35 businesses and sold 30 of them. Selling a business requires a completely different skill set than running a business. In addition, it's often entangled in highly emotional issues. In this step-by-step workbook, packed with indispensable advice and real-life examples, Kaplan breaks down the process into three easily navigable stages: preparing for the sale; negotiating the sale; and, like follow-through in a golf swing, optimizing the outcome. In addition, he explains the Five Killer Mistakes to Avoid.