Steve Nicholls 
Steve Nicholls started out as a project manager in skyscraper construction. After his MBA at Henley Business School in 1992, he applied his project management expertise to help grow businesses and new ventures in the communications and technology industries. Steve has taught business managers the secrets of effective project management and has implemented advanced Internet applications since the early 1990’s. Steve holds a BSc in Building Construction from Reading University and an MSc in Organizational Development and NLP (2008) from the University of Portsmouth.
As pioneer in social media for business, Steve Nicholls moves companies from stuck to success in social media, starting with his firm beliefs that to be truly effective in social media, a company must develop an implantation strategy at the management level and shift company mindset to effectively integrate social media into the business process.
www.socialmediainbusiness.com
Interviews with Steve Nicholls»See all
Books by Steve Nicholls
Social media is a generic label describing the dynamic interaction among the global community, enabled by the use of web-based and mobile technological advancements. No precise definitions exist -- in fact; social media and Internet are now readily interchangeable terms, which is sometimes called Web 2.0, 3.0, Web Squared, or just the Internet. This openness is one of social media's greatest strengths, but understanding its impact can be overwhelming and confusing.
Social media represents a major shift in how you, your customers, competitors, and suppliers - in fact, everyone - uses the Internet. The main shift is how people actively interact in cyberspace, rather than just viewing pages. This sudden change has surprised many as it represents the Internet's ongoing evolution, helped by technology with new devices such as mobility, iPads and Internet on large flat screen televisions, by communication companies providing increasing access to broadband technology, and by new media companies providing new applications such as Facebook.
Social Media in Business provides an overview of the opportunities social media offers to a business and a concrete plan to help managers and decision-makers, effectively, integrate social media platforms into their current organizational structure.
