Ted Wright

Ted Wright

Ted Wright is CEO of Fizz, a pioneering, award-winning word-of-mouth marketing firm. Wright has been at the forefront of Word of Mouth Marketing since he helped re-ignite the Pabst Blue Ribbon brand in 2001. Often called the best WOMM speaker working today, Ted challenges his audiences to rethink conventional wisdom, take risks, and relish the cutting edge. He is the author of FIZZ: Harnessing the Power of Word of Mouth Marketing to Drive Brand Growth.
Web Sites:
fizzcorp.com/

Interviews with Ted Wright»See allInterviews RSS Feed

Ted Wright joins Jim Blasingame to reveal that User Generated Content (UGC) is digital word-of-mouth and how it can work for you or against you.
Ted Wright joins Jim Blasingame to reveal the impact of word-of-mouth as a market phenomenon as well as a strategy, and how to use it in two different ways: analog and digital.