Thomas Barta

Thomas Barta

Thomas Barta speaks, writes, and consults to customer leaders on raising and achieving their organizational growth aspirations.

A former McKinsey partner, Thomas conducts leadership research—including the world’s largest study, with over 68,000 executive assessments—on what makes for an impactful CMO.
Thomas has consulted and marketed for over 20 years, in 14 industries, in 45 countries. Each year, he gives more than 40 keynote speeches and workshops for companies, industry associations, and universities. His clients include many of the world’s most prominent companies, including over two dozen from the Fortune 500.

He is the author of The 12 Powers of a Marketing Leader (with Patrick Barwise, London Business School).

Thomas’s research-based concept of Marketing Leadership brings a new perspective to the world of marketing. It helps leaders develop a top-management view of the marketplace and the organization, so they can shape the C-suite agenda and drive profitable growth.

He writes for numerous publications and for his own blog, His social media assets reach thousands of executives across a broad range of industries.
Thomas lives in Cologne, Germany.

Interviews with Thomas Barta»See allInterviews RSS Feed

Thomas Barta joins Jim Blasingame to reveal the best leadership practices, in conjunction with marketing, to identify and deliver value to customers.
Thomas Barta joins Jim Blasingame to reveal why becoming a marketing leader requires support from inside your organization, and how to.