Tracy Chapman 
A Principal at Just Ask a Woman and co-author of the agency’s new book What She’s Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It.
Web Sites:
www.justaskawoman.com
www.justaskawoman.com
Interviews with Tracy Chapman»See all
Do you know what your female customers want? Tracy Chapman joins Jim Blasingame to discuss the differences in the buying thought processes of women and men – men believe they deserve nice things, while women want to feel like they are getting something extra.
Do women travelers want more than men? Tracy Chapman joins Jim Blasingame to discuss adjustments the travel industry has made in its offerings to female travelers, which they now recognize is different from what men expect.
