Alan Maites joins Jim Blasingame to reveal how to have a mix of marketing components that include traditional outbound with the more contemporary inbound practices.

Alan Maites joins Jim Blasingame to talk about the difference between what to expect from traditional marketing with ads and the more deliberate and disciplined community building activity.

Alan Maites joins Jim Blasingame to talk about the power of e-commerce and why every small business must have it, at least to the degree that customers can shop on your website.

Alan Maites joins Jim Blasingame to reveal the variable that caused him to rename, rebrand and retool his multi-decade old company so that it fit customer expectations.

Alan Maites joins Jim Blasingame to reveal that changes in customer expectations was the key driver behind rebranding, retooling and renaming his company.

Alan Maites joins Jim Blasingame to reveal how he rebranded, retooled and renamed his company by starting the process with his internal customers, the employees.

Alan Maites joins Jim Blasingame to reveal the variable that caused him to rename, rebrand and retool his multi-decade old company so that it fit customer expectations.

Alan Maites joins Jim Blasingame to reveal that changes in customer expectations was the key driver behind rebranding, retooling and renaming his company.

Alan Maites joins Jim Blasingame to reveal how he rebranded, retooled and renamed his company by starting the process with his internal customers, the employees.

How do you think about connecting marketing resources? Alan Maites joins Jim Blasingame to recommend integrating all marketing resources, including traditional marketing/advertising, social media and even sales.