Anita Rosen joins Jim Blasingame to remind you that new media strategies aren't really that different from your traditional strategy, and should be developed with the same customer-centered principles

Anita Rosen joins Jim Blasingame to reveal how new talent can help you get your online strategy going, including when to hire or engage them.

Anita Rosen joins Jim Blasingame to reveal the online strategy secret that we've known for 10,000 years: Ask customers what they want and how they want you to connect with them.

Are you intimidated to start a web marketing strategy? Anita Rosen joins Jim Blasingame to reveal that a web marketing strategy just combines what you already know about marketing with new digital tools.

Do you have the digital elements required for a web marketing strategy? Anita Rosen joins Jim Blasingame to reveal the digital resources and capability you need to accomplish a web marketing strategy.

How much does a web ad cost? Anita Rosen joins Jim Blasingame to explain some of the differences between traditional advertising costs and web advertising.

What does your web strategy look like? Anita Rosen joins Jim Blasingame to talk about examples of a web strategy, how it can work and how to monitor the results.

Have you defined what you want your web strategy to accomplish? Anita Rosen joins Jim Blasingame to ask if you have a goal for your web strategy and to recommend tools to use to execute a strategy and then monitor it.

Mobile computing will dominate your future. Anita Rosen joins Jim Blasingame to reveal the power and inevitability of mobile computing in your future and encourage you to adapt your online strategy to serve mobile prospects.

With all of the new tools, many of the rules have not changed. Anita Rosen joins Jim Blasingame to reveal that with all of the technology available to businesses and customers, the basic information we convey to customers hasn't changed.