Mobile wasn't any part of your past, but will dominate your future. Anita Rosen joins Jim Blasingame to talk about the way mobile computing will dominate the way you do business and how to get your strategy focused.
What is your unique relevance proposition? Anita Rosen joins Jim Blasingame to encourage you to focus on the things that are unique about how you serve customers and use every method available to convey that message.
How did the pioneers use the first digital media tools? Anita Rosen joins Jim Blasingame to talk about what it was like to use email in 1985 and the Internet in 1990, and when she understood the power of these new tools.
New media is just new tools that use what you've always known about customers. Anita Rosen joins Jim Blasingame to reveal that even though you may be using new media to find customers, what you say to them hasn't changed.
Why is social media so difficult for small businesses? Anita Rosen joins Jim Blasingame to talk about some of the reasons marketing with social media is not easy for small businesses, and offers some tips and best practices.
Anita Rosen joins Jim Blasingame to explain that new technologies available to business owners to grow their businesses, such as Facebook and Twitter, do not negate the old ways of doing business.
Is your business ready for the mobile customer? Anita Rosen joins Jim Blasingame to talk about the explosion of mobile computing and help small businesses prepare to take advantage of this exciting trend.
Does your Facebook strategy align with the likely prospects? Anita Rosen joins Jim Blasingame to explain why a business's Facebook strategy should be aimed at consumers, not businesses.
Marketing on Facebook requires the community building skills of patience and discipline. Anita Rosen joins Jim Blasingame to explain why the rules of selling are different in social media communities, like Facebook, than they are in the regular marketplace.
What can small business learn about Facebook marketing from big companies? Anita Rosen joins Jim Blasingame to recommend that small businesses observe how big companies pursue relationships and build communities on Facebook.
