What do managers need to know about how humans are motivated? Dan Pink is back to talk with Jim Blasingame about why the old "carrot and stick" approach is not as effective in the 21st century and what managers should know about Motivation 3.0. His new book is called "Drive."

Dan and Jim discuss the concept of the "Free Agent Nation" as we enter the 21st century, and Dan reports on the 1999 SoHo Convention.

Reviewing an article he contributed to Fast Company, Dan talks with Jim about how Great Britain has gone about branding itself to be more competitive in the marketplace. Small business owners can learn about the concept of branding, and how important it is in the success of their business. They also talk about something called the Identity Premium.