Jim and Don discuss how to make sure, as a sales person, your customers feel good and how to deliver what they need.

Jim and Don talk about deciding who is a good prospect and how to train employees in networking.

Jim and Don talk about how to use your services to make your customers loyal.

Jim and Don share how to close a sale without feeling uncomfortable.

Jim and Don talk about the comeback of direct mail because of the increase of SPAM in e-mail and the tools needed for successful prospecting.

Don joins Jim to discuss marketing and why small business owners are not good at it. They talk about what a critical role marketing is and how small business owners can do to be better at it.

Jim and Don talk about putting fear and selling together and separating them at the same time.

Jim and Don discuss how benefits don't always sell products. They discuss what questions to ask in what way to find out what the customer wants.