Grant Leboff joins Jim Blasingame to discuss why before you reopen your business to customers you should revisit and reconfirm with customers whether your pre-pandemic value proposition is still valid and important post-pandemic.

Grant Leboff joins Jim Blasingame to first report on the toll of the coronavirus on the U.K., and then to explain how to talk with customers about doing business when you first start asking for business.

Grant Leboff joins Jim Blasingame to debunk some of the myths of marketing, including that how you did marketing in the past is still valid, plus marketing and selling are the same thing.

Grant Leboff joins Jim Blasingame to dispel some of the classic marketing myths, like my business is too small to do marketing, and creating content marketing is too difficult.

Grant Leboff joins Jim Blasingame to debunk some of the myths of marketing, including that how you did marketing in the past is still valid, plus marketing and selling are the same thing.

Grant Leboff joins Jim Blasingame to dispel some of the classic marketing myths, like my business is too small to do marketing, and creating content marketing is too difficult.

Grant Leboff joins Jim Blasingame to discuss the perception of your business to prospects and customers, especially if you have an initial approach to them of giving away what you offer for free.

Grant Leboff joins Jim Blasingame to discuss how to create an image of value with customers by adding value, and not giving away what you need to sell.

Grant Leboff joins Jim Blasingame to discuss the role that selling value plays in the long-term success of your small business, and how to do it.

Grant Leboff joins Jim Blasingame to reveal how to use charm as a way to price and build customer loyalty with your products, especially how to talk with customers.