Another great visit with the world's networking guru. Ivan begins the visit talking about what he calls "the cure for the common cold call." Ivan also introduces a referral method he calls VCP system. You're going to have to listen to find out what Ivan means by this. Don't worry, it'll be worth the time.

Ivan joins Jim to talk about important and successful techniques of networking, including something Ivan calls a Memory Hook, how they are born, and how to use them.

Ivan is the world's expert on networking, and he joins Jim for the first time to talk about the importance of word-of-mouth marketing, which is what happens when you network. One of the tools Ivan talks about is something he calls a Memory Hook, which is something you say that makes people remember you after you are out of sight. Ivan also discusses the three kinds of people in the marketplace, and something he calls "Cave dwellers".