Find success by giving customers what they want. Jane Pollak joins Jim Blasingame to explain that changing the direction you take your business is not easy, but when customers change their expectations, you have to follow them.
Are you using webinars in your small business? Jane Pollak joins Jim Blasingame to talk about the handy webinar, why you should do them, use them and leverage them.
Have you ever thrown a party for your customers? Jane Pollak joins Jim Blasingame to report on the customer appreciation party she is planning and why every small business should do it.
The image you project to prospects and customers is important. Jane Pollak joins Jim Blasingame to discuss regularly updating your marketing materials, including your digital profiles, to represent yourself accurately and professionally.
What is your company's social media policy for employees? Jane Pollak joins Jim Blasingame to discuss social media distractions in the workplace, plus how prepared is Gen Y for the job search and interview process.
Are you a life-long learner? Jane Pollak joins Jim Blasingame to talk about the power of a continual entrepreneurial education, and why it requires budgeting time and resources and a personal commitment to make it happen.
Jim Blasingame says "It’s ok to fall in love with what you do, but not with how you do it." Jane Pollak joins Jim to discuss why managing change - instead of letting it rule you - can be accomplished better when there is a commitment to life-long education.
What are the keys to small business self-promotion/ Jane Pollak joins Jim Blasingame to talk about something that many small business owners are not comfortable doing, self-promotion, and to offer suggestions on how to do it successfully.
How do you own your mistakes. Jane Pollak talks to Jim Blasingame about what do to when you fall short of customer expectations, including why you should own your shortcomings, do it quickly and fix it dramatically.
How do you know when to merely make adjust and when to completely reinvent? Jane Pollak talks to Jim Blasingame about the need to constantly check your competitive position in the marketplace to know when to adjust and when to reinvent.
