So you've got an idea. What are you going to do with it? Jeff talks with Jim about the concept of licensing as an option to patenting. He also provides a website where you can get free books on licensing.

Jeff and Jim talk about how to take a product to market by narrowing the prospect list first and then focusing on those more likely buyers.

Jeff joins Jim to talk about how technology has changed the publishing picture for many would-be authors. Jim adds ways to sell your books without being in a bookstore.

Jeff and Jim talk about marketing for small businesses with specifics on finding different markets and tracking results, plus how to focus marketing activity on the people you want to reach.

Jeff and Jim talk about the things to consider when you want to protect an invention or an idea. A patent may be your best course of action, or maybe not.

Jeff and Jim discuss the difference between marketing and advertising, and the how to buy advertising, as well as how to negotiate discounts when making media buys.

On his fifth anniversary with Jim's Brain Trust, Jeff talks with Jim about small business marketing.

Jeffrey joins Jim to examine how small business owners approach customers with their marketing techniques.

Jeffrey and Jim talk about specialized ways for a small business to market their business.

Jim and Jeffrey talk about invention, invention, and patents. Jeffrey identifies some "bad guys" and myths in the industry.