One of the most important elements in successful customer retention is the experience. Jim Blasingame talks about why more than product or price, the reason more customers come back to do business with you is because of the experience they have with your small business.
How much will mobile apps be part of your small business's future? Jim Blasingame talks about mobile applications and why he thinks small businesses should prepare for them to be how they will connect with customers in the future.
America needs a National Small Business Day. Jim Blasingame asks the question: Why has there been a National Labor Day for over a century, but not one for the people who make the paid day off possible? Of course, he has an answer.
Is your small business ready to be interrupted? Jim Blasingame offers several tips and best practices that will help your small business to recover from a business interruption event, such as power outage, storm, fire, computer virus, etc.
What are the possibilities for the futures for China? Jim Blasingame identifies three different scenarios for how China could go in the future, only one of which would be good for U.S. small businesses.
What are the parallel universes your operating your small business in? Jim Blasingame reveals the two universes - the Age of the Seller and The Age of the Customer™ - that you're in, and why you need to know which one is coming and which one is going.
How should small businesses look at economic recovery? Jim Blasingame differentiates between the different economic news sources and how to use the information from each of them. He also reports on the poll results from his website on what small businesses think about the recovery.
Should the income tax cuts be extended or allowed to expire? Jim Blasingame reports on the recent poll results from his website on whether the 2001 and 2003 tax cuts should be extended or not. He also talk about why not knowing what's going to happen contributes to a slow recovery.
How will The Age of the Customer™ impact your small business? Jim Blasingame identifies what he calls The Age of the Customer™ and some of the adjustments small businesses will have to make in the new age.
What causes structural unemployment and how long will it last? Jim Blasingame identifies the two kinds of unemployment and explains how small business' contribution to the second one is part of our plan.