The experience is everything, because everything else is a commodity. Jim Joseph joins Jim Blasingame to explain how small businesses should focus on the experience customers have with them, in addition to the fundamentals of serving them.

Ask customers what they like - or don't like - about the experience they have with you. Jim Joseph joins Jim Blasingame with an example of how to fail by not asking customers why they like - or don't like - how you take your brand to market.