Jim Joseph 
Jim Joseph is President and Partner of Lippe Taylor and author of The Experience Effect.
Category: Marketing, Branding, Advertising
Web Sites:
www.lippetaylor.com
www.lippetaylor.com
Interviews with Jim Joseph»See all
Ask customers what they like - or don't like - about the experience they have with you. Jim Joseph joins Jim Blasingame with an example of how to fail by not asking customers why they like - or don't like - how you take your brand to market.
The experience is everything, because everything else is a commodity. Jim Joseph joins Jim Blasingame to explain how small businesses should focus on the experience customers have with them, in addition to the fundamentals of serving them.
