Why is small business better at social media than big business? Joseph Jaffe joins Jim Blasingame to discuss why small businesses have an inherent advantage when it comes to building social media communities.

Social media is custom-made for building customer communities. Joseph Jaffe joins Jim Blasingame to discuss how to use social media to gain a competitive advantage in connecting with customers and providing a good customer experience.

How do you avoid becoming irrelevant? Joseph Jaffe joins Jim Blasingame to talk about how it's not enough today to merely be competitive, you have to connect with customers on their terms or risk becoming irrelevant.

Your customers are increasingly expecting to connect with you online. Joseph Jaffe joins Jim Blasingame to discuss the direction the marketplace - read: customers - is moving, which is expecting more online service and connection.

Customers not only want good value, but also peace of mind. Joseph Jaffe joins Jim Blasingame to talk about the customer service advantage small business has over large business, plus how to automate customer service to “Wow” your customers.

Getting new customers from referrals is about one-third the cost of finding new customers from other sources. Joseph Jaffe joins Jim Blasingame to talk about the efficiency of gaining referrals from existing customers, plus maintaining customer relationships through online technology.

With social media success stories and cautionary tales, Joseph Jaffe joins Jim Blasingame to identify how some companies have found success with social media and how some got into trouble.

Social media = community creation = small business success. That's the message Joseph Jaffe brings as he joins Jim Blasingame to talk about how to develop a small business social media strategy that is within any budget, including a multi-media component.

Interactive is the future of customer service, according to Joseph Jaffe, as he joins Jim Blasingame to talk about some of the paradigms that are shifting away from 20th century marketing toward 21st century connection and communication with prospects and customers.

What's the best use of your time and resources when it comes to customer acquisition? Joseph Jaffe agrees with Jim Blasingame that we're in The Age of the Customer™, and he offers several tips and best practices on that will help you keep the customers you have so you have to spend less time finding brand new ones.