Social media is custom-made for small business
Why is small business better at social media than big business? Joseph Jaffe joins Jim Blasingame to discuss why small businesses have an inherent advantage when it comes to building social media communities.
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How do you avoid becoming irrelevant? Joseph Jaffe joins Jim Blasingame to talk about how it's not enough today to merely be competitive, you have to connect with customers on their terms or risk becoming irrelevant.
Social media is custom-made for building customer communities. Joseph Jaffe joins Jim Blasingame to discuss how to use social media to gain a competitive advantage in connecting with customers and providing a good customer experience.
Getting new customers from referrals is about one-third the cost of finding new customers from other sources. Joseph Jaffe joins Jim Blasingame to talk about the efficiency of gaining referrals from existing customers, plus maintaining customer relationships through online technology.
Customers not only want good value, but also peace of mind. Joseph Jaffe joins Jim Blasingame to talk about the customer service advantage small business has over large business, plus how to automate customer service to “Wow” your customers.
Your customers are increasingly expecting to connect with you online. Joseph Jaffe joins Jim Blasingame to discuss the direction the marketplace - read: customers - is moving, which is expecting more online service and connection.
