Use social media to transcend being competitive, like LinkedIn is doing. Kathy Perry joins Jim Blasingame to talk about the power of relevance and how to use social media to achieve it, plus LinkedIn's new volunteer program.

What's up with this Facebook "Paper"? Kathy Perry joins Jim Blasingame to report on plans by Facebook to get in to the news feed business, which is another attempt to become relevant to users.

Kathy Perry joins Jim Blasingame to explain that Facebook is being driven by Wall Street and if you really want your content to be seen on the social media site, you should pay for it.

Kathy Perry joins Jim Blasingame to discuss the new +Post ad system on Google+ that will reach the entire web, not just your network and how this could a better alternative than Facebook-bound advertising.

Kathy Perry joins Jim Blasingame to discuss creating an environment on your website where people who not only spend more time, but come back to you visit.

Kathy Perry joins Jim Blasingame to discuss optimizing your website and social media efforts by evoking trust.

Kathy Perry joins Jim Blasingame to discuss what the Twitter IPO means for users, plus Twitter advertising for small businesses.

Don't dismiss Instagram as a resource for reaching customers. Kathy Perry joins Jim Blasingame to reveal ideas on how business-to-business models can use Instagram.

Google's new SEO rules may hurt you. Kathy Perry joins Jim Blasingame to report on new Google SEO rules regarding press releases and how this might hurt you, plus new Facebook privacy changes.

Under pressure, Facebook may offer Internet connection services. Kathy Perry joins Jim Blasingame to report that Facebook may become an Internet service provider, in the face of Wall Street pressure, and why you should care.