Google is changing local search. Kathy Perry joins Jim Blasingame to explain why Google has changed the rules on how small businesses use local search to require a Google+ account.
Small businesses should understand the politics of social media. Kathy Perry joins Jim Blasingame to talk about the good and bad of policy changes by Google and Facebook as their goals may not fit your goals.
Should your small business have a mobile app? Kathy Perry joins Jim Blasingame to explain the difference between a mobile site and a mobile app, and how to decide which one you should have.
Women are the big users of Pinterest.com, but men use it too. Kathy Perry joins Jim Blasingame to talk about how to use Pinterest.com as a marketing and prospecting resource.
Pinterest isn't just for B2C. Kathy Perry joins Jim Blasingame to explain how Pinterest can used for B2B by getting your message out, plus opening up your Pinterest audience by connecting your Facebook and Twitter accounts.
Even before it went public, most people don’t see Facebook as a good investment. Kathy Perry joins Jim Blasingame to discuss the long-term prospects of Facebook stock and whether the business model can endure.
Creating a social media buzz is only one tactic in an online strategy. Kathy Perry joins Jim Blasingame to discuss how to correctly create and use a social media buzz as part of your overall social media strategy.
How do you know which social media platform is best for your business? Kathy Perry joins Jim Blasingame to discuss how to decide which social media platform is best for your business, including how to use Pinterest.
Don’t allow social media to take over your life. Kathy Perry joins Jim Blasingame to discuss managing the time you spend on social media, plus why Facebook bought Instagram.
How much lost employee productivity is from social media distractions? Kathy Perry joins Jim Blasingame to discuss why you need a social policy for employees to eliminate distractions and promote productivity.