Facebook will make new changes to your pages. Kathy Perry joins Jim Blasingame to report on changes Facebook has announced it will make to how you will use their platform, especially for businesses.
Your Facebook Fan Page is about to change. Kathy Perry joins Jim Blasingame to report on how and why Facebook is going to take more control over your Fan Page and influence how you connect with prospects and customers.
In three years you may not care about Facebook or Twitter. Kathy Perry joins Jim Blasingame to encourage small businesses to more about building their own customer communities as the best social media strategy.
Free hosted blog platforms have rules you may not like. Kathy Perry joins Jim Blasingame to reveal why you may not want to use one of the free hosting platforms for your blog, but rather host it yourself to avoid their restrictive rules.
Need more content ideas? Ask and listen to customers. Kathy Perry joins Jim Blasingame to reveal rich content sources, including what customers are telling you, plus industry news.
Can you turn a mistake into something that customers like? Kathy Perry joins Jim Blasingame to reveal how your business practices, including successes and failures, can be authentic, online content customers will like.
How do you know if your social media efforts are paying off? Kathy Perry joins Jim Blasingame to report on the new social media analytical tools available to help determine the return on investment.
Should you advertise on social media sites? Kathy Perry joins Jim Blasingame to discuss how small businesses can effectively advertise on social media sites, like Facebook, Twitter, etc.
Has Google stopped serving users in favor of a popularity contest? Kathy Perry joins Jim Blasingame to discuss new value in long-tail key words, plus the troubling new changes in Google search ranking practices emphasizing social media relevance.
Should Google give extra search value to social media popularity? Kathy Perry joins Jim Blasingame to discuss why Google is considering social media relevance in their search rankings, plus why local businesses must be in local search.
