Breast Cancer survivors Lois Geller, Joan Pryde, Judith Glaser, Paula Lovell joins Jim Blasingame to discuss Breast Cancer Awareness. These ladies begin by relating their diagnosis experiences.
Breast Cancer survivors Lois Geller, Joan Pryde, Judith Glaser, Paula Lovell joins Jim Blasingame to discuss why screening is so important and why, even after being diagnosed, they still get regular check-ups and mammograms.
Breast Cancer survivors Lois Geller, Joan Pryde, Judith Glaser, Paula Lovell joins Jim Blasingame to discuss how awareness marketing has evolved, and not always for the better.
Are your marketing plans meeting customer expectations? Lois Geller joins Jim Blasingame to talk about why your marketing strategy has to do more than deliver value to customers, it has to meet their relevance expectations.
Customers expect authenticity, not manipulation. Lois Geller joins Jim Blasingame to explain why The Age of the Customer™ demands that businesses demonstrate authenticity in their marketing messages.
Do you make a financial commitment to marketing your small business? Lois Geller joins Jim Blasingame to explain that making marketing a financial commitment in your small business budget is vital to differentiate yourself from competition and distribute your brand.
How are you staying in touch with existing customers? Lois Geller joins Jim Blasingame to discuss why staying in touch with existing customers is just as important as finding new ones, plus tips on inexpensive ways to stay top-of-mind.
Don't put all your marketing eggs in one basket. Lois Geller joins Jim Blasingame to talk about diversifying your marketing activity, including how she uses Twitter to prospect for new customers.
Why is your brand increasingly about your values? Lois Geller joins Jim Blasingame to talk about what a brand really is today and how it is increasingly evaluated based on your values, not your products.
It's breast cancer awareness month. Joan Pryde and Judith Glaser joins Jim Blasingame to be the first of four ladies to tell their breast cancer experience and survival story and remind all women to get screened yearly.
