What is the best forms of marketing to conduct in a challenging economic year? Lois Geller talks with Jim Blasingame about several different ways to connect with prospects and stay connected to customers, including something they call "laser marketing."
What is it going to take to be successful this year? Lois tells Jim she thinks it's just making sure we don't take even the slightest possible prospect or opportunity for granted. She says, "follow up on EVERYTHING," and they talk about how to do that.
Over 40,000 women die from breast cancer every year. These ladies have at least three things in common: they are all breast cancer survivors, they are alive today largely because they were diagnosed early, and they're all members of Jim's Brain Trust, . Listen as they talk about how they were diagnosed, how they handled the news, the treatment and their professional lives, and how they feel about being a survivor. The stories are powerful demonstrations of courage and survival.
How do you know if your advertising strategy is working? Lois tells Jim you have to test your strategy by having two different approaches and then determining which one "pulls" the best response from prospects.
Are you maximizing your ability to connect with prospects and customers later through marketing campaigns? Lois and Jim talk about why you should be collecting contact information about the people you meet and what to do with that information once you've asked permission to use it.
Differentiation is a very important thing for small businesses to accomplish in the marketplace, and Lois talks with Jim about how to do that, especially during the holidays. They also discuss some customer care tips.
Lois, Paula and Joan join Jim to tell their survival stories and to talk about breast cancer treatment and risk factors.
Lois and Jim talk about how to take a break from serving your customers and take a close look at your own operation to make sure all of your customers are where you think they are (sometimes people move). They also talk about how to find out which customers are making you money and which ones aren't, and what to do with that information.
Lois and Jim talk about some of the things she has learned about how to present your personal brand in direct marketing campaigns.
Lois is going to conduct a marketing Webinar and she joins Jim to talk about not only the topic of her project, but also what a Webinar is, and how you can do one for your customers and prospects.
