Neal Creighton

Interviews with Neal Creighton RSS Feed

Why is social media so hard for small businesses to adopt? Neal Creighton joins Jim Blasingame to discuss how the many facets of social media are playing in the relationship between businesses and customers.
How does a small business get educated about how to use social media? Neal Creighton joins Jim Blasingame to discuss a number of tools and resources that will help small businesses get started employing social media effectively.
How does a small business execute a customer review feature on its website? Neal Creighton joins Jim Blasingame to explain three ways to put customer review technology on your small business website.
What will be the impact of customer reviews on your small business? Neal Creighton joins Jim Blasingame to discuss how online word-of-mouth, or user generated content (UGC) will be an important part of the future of your small business.
How does a small business execute a customer review feature on its website? Neal Creighton joins Jim Blasingame to explain three ways to put customer review technology on your small business website.
How do you protect your business' reputation in the 21st century? Neal Creighton and Jim Blasingame discuss some of the ways that your brand can be impacted, negatively and positively, by the use of the Internet, social media sites and user generated content (UGC).
The key to sustaining customer relationships is connection. Neal Creighton and Jim Blasingame talk about how to use electronic tools to foster dialogue with customers resulting in a connection that can be more important than any marketing strategy.
How does a small business incorporate technology into their customer generating strategy? Neal Creighton joins Jim Blasingame to explain how online customer communities, and the technology used to serve these, will be the way you will reach and connect with customers now and in the future.
When your small business falls short of a customer expectation, how do you redeem yourself? Neal Creighton joins Jim Blasingame to explain how technology canh help gain and maintain high levels of good will with our customers and prospects.