Small-business owners need to go where their customers spend a significant amount of time and, not-surprising, they are spending more time in social networks. Expert Neal Creighton sheds some light...
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More than marketing - connecting
The key to sustaining customer relationships is connection. Neal Creighton and Jim Blasingame talk about how to use electronic tools to foster dialogue with customers resulting in a connection that can be more important than any marketing strategy.
Category:
Customer Care, Marketing, Branding, Advertising
More interviews with Neal Creighton »See all
How does a small business get educated about how to use social media? Neal Creighton joins Jim Blasingame to discuss a number of tools and resources that will help small businesses get started employing social media effectively.
Why is social media so hard for small businesses to adopt? Neal Creighton joins Jim Blasingame to discuss how the many facets of social media are playing in the relationship between businesses and customers.
How does a small business execute a customer review feature on its website? Neal Creighton joins Jim Blasingame to explain three ways to put customer review technology on your small business website.
How does a small business execute a customer review feature on its website? Neal Creighton joins Jim Blasingame to explain three ways to put customer review technology on your small business website.
What will be the impact of customer reviews on your small business? Neal Creighton joins Jim Blasingame to discuss how online word-of-mouth, or user generated content (UGC) will be an important part of the future of your small business.
