Are you tracking your online traffic? Philippa Gamse joins Jim Blasingame to discuss using segments in Google Analytics to breakdown online traffic to your website so you can make better decisions.

There is a lot you can learn about your online traffic besides number of visitors. Philippa Gamse joins Jim Blasingame to reveal how to sign up for Google Analytics, plus some of the different information elements that are available.

How deep are you going into Google Analytics? Philippa Gamse joins Jim Blasingame to encourage you to dig deeper into the information available from Google Analytics, plus whether you should hire someone to help you with this.

Have businesses adopted the Internet as well as they could have? Philippa Gamse joins Jim Blasingame to report that businesses have made great strides in adoption online resources and tools, but are still way behind where they could be.

How much are you using the Internet to drive sales? Philippa Gamse joins Jim Blasingame to discuss the different ways businesses can use Internet resources to drive sales, but also for other tasks, such as procurement, etc.

How analytical is your online strategy? Philippa Gamse joins Jim Blasingame to encourage small businesses to become more analytical when measuring the performance of their online strategy.

How to work more effectively with web developers. Philippa Gamse joins Jim Blasingame to reveal how to avoid getting ripped off by website developers and what specifications to ask for.

What website specifications should you give to a developer? Philippa Gamse joins Jim Blasingame to reveal some of the elements you should have as specifications when hiring a website developer.

Do you have a website development team? Philippa Gamse joins Jim Blasingame to explain what disciplines should be represented on your team that is putting together your new website.

The fundamentals of web search is changing, and maybe not for the better. Philippa Gamse joins Jim Blasingame to report on changes Google is making to search, including contextual results that you may or may not like.