Phyllis and Jim begin this visit by talking about the challenges small book stores are facing. They move on to talk more about the evolution in the use of words, the correct use of words, and the issue of political correctness.

Phyllis talks to Jim about the Five Factors That Feed Your Failure, such as needless apologies, avoiding technology, weak words, provincial point-of-view, and naivete about the pervasiveness of government.

Phyllis talks to Jim about the most misused words, and how to avoid making these mistakes.