Robert Brands joins Jim Blasingame to explain that your attitude about innovation has to be forward looking and connected directly to customer expectations.
Robert Brands joins Jim Blasingame to reveal the roles that concept and market testing are two of the eight big steps in successful new product development.
Robert Brands joins Jim Blasingame to reveal some of the key elements of pricing your newly launched product so that it sells in a way that is profitable.
Robert Brands joins Jim Blasingame to reveal how to get the best ideas out of your people and get them working for your business.
Robert Brands joins Jim Blasingame to explain how to cultivate ideas from your people and use a method that helps the team choose the best one for your business.
Robert Brands joins Jim Blasingame to tell a story about how a real company successfully used his method of cultivating ideas from within the organization.
Robert Brands joins Jim Blasingame to explain why your attitude about innovation has to be forward looking and connected directly to customer expectations.
Robert Brands joins Jim Blasingame to reveal the roles that concept and market testing are two of the eight big steps in successful new product development.
Robert Brands joins Jim Blasingame to reveal some of the key elements of pricing your newly launched product so that it sells in a way that is profitable.
Who is driving your innovation plan? Robert Brands joins Jim Blasingame to reveal that today your customers, not competitors are driving your innovation goals and schedule.
