First visit for Steve. He helps Jim develop the concept of reinventing yourself and your business. They begin talking about the things that get in the way of this process, like preoccupation, not delegating, and lack of focus. They move on to talk about the difference between being an owner and being a victim, and a number of other valuable ways to reinvent yourself and your business. Steve also introduces the radical concept of looking after your employees first, and your customers second.