Inspirational companies go beyond what is generally expected. Terry Barber joins Jim Blasingame to reveal the best practices of companies that, according to their customers, are inspirational.
Inspiring customers requires inspired employees. Terry Barber joins Jim Blasingame to discuss the four characteristics that will make your small business inspirational, which includes engaging your customers.
Do your employees’ values reflect the values of your brand? Terry Barber joins Jim Blasingame to discuss defining your brand and hiring employees whose values are in line with the brand.
President Harry Truman said, “It’s amazing what you can accomplish when you don’t care who gets the credit." Terry Barber joins Jim Blasingame to talk about creating engaged employees by giving appropriate recognition for accomplishments.
Social media is about developing a meaningful community around people with like interests. Terry Barber joins Jim Blasingame to explain the definition of the social customer and why they're critical to your future success.
You can create and serve your community, but you can't control it. Terry Barber joins Jim Blasingame to discuss your small business as a member of customer communities, and why you must behave there with authenticity.
Have you made the transition from manipulation to authenticity? Terry Barber joins Jim Blasingame to discuss the 21st century responsibility of a business to replace manipulation with connecting with their customers’ aspirations.
What does the post-recession customer want? Terry Barber joins Jim Blasingame to talk about how customers are behaving in the 2nd decade of the 21st century, including demanding the companies they do business with to be authentic and deliver on their marketing message.
Do you know what the post-recession customer looks like? Terry Barber joins Jim Blasingame to discuss the 5 markers that identify post-recession customers, including the way they buy, word of mouth, what they expect from your employees.
More than marketing, inspire customers to do business with you. Terry Barber joins Jim Blasingame to explain how you can find relevance with customers by inspiring them to continue to do business with you.
