Businesses as members of customer communities
You can create and serve your community, but you can't control it. Terry Barber joins Jim Blasingame to discuss your small business as a member of customer communities, and why you must behave there with authenticity.
More interviews with Terry Barber »See all
Inspiring customers requires inspired employees. Terry Barber joins Jim Blasingame to discuss the four characteristics that will make your small business inspirational, which includes engaging your customers.
Inspirational companies go beyond what is generally expected. Terry Barber joins Jim Blasingame to reveal the best practices of companies that, according to their customers, are inspirational.
President Harry Truman said, “It’s amazing what you can accomplish when you don’t care who gets the credit." Terry Barber joins Jim Blasingame to talk about creating engaged employees by giving appropriate recognition for accomplishments.
Do your employees’ values reflect the values of your brand? Terry Barber joins Jim Blasingame to discuss defining your brand and hiring employees whose values are in line with the brand.
Have you made the transition from manipulation to authenticity? Terry Barber joins Jim Blasingame to discuss the 21st century responsibility of a business to replace manipulation with connecting with their customers’ aspirations.
