Zain Raj joins Jim Blasingame to reveal that branding has changed from a passive message-driven activity to one that requires constant active and aggressive steps to stay in front of customers.

Zain Raj joins Jim Blasingame to ask the question of what level of commitment do customers have with your brand and business, is it a habit, a routine or a ritual.

Zain Raj joins Jim Blasingame to reveal that branding has changed from a passive message-driven activity to one that requires constant active and aggressive steps to stay in front of customers.

Zain Raj joins Jim Blasingame to ask the question of what level of commitment do customers have with your brand and business, is it a habit, a routine or a ritual.