Anna Redmond

Why Millennials make buying decisions based on values

Featuring Anna Redmond - October 30, 2018

Anna Redmond joins Jim Blasingame to reveal that more than any other generation before, Gen Y makes buying decisions more on how they feel about the business than about the product.

Category: Futuring, Demographics, Generations, Marketing, Branding, Advertising

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Anna Redmond joins Jim Blasingame to report on the marketing strategy that Campbell’s used to appeal to the values of Millennials to penetrate the Gen Y millions.
Anna Redmond joins Jim Blasingame to reveal that more than any other generation before, Gen Y makes buying decisions more on how they feel about the business than about the product.
Anna Redmond joins Jim Blasingame to reveal the reason Gen Y is so much different is because they look at themselves and their worlds completely different from any previous generation.
Anna Redmond joins Jim Blasingame to report on the marketing strategy that Campbell’s used to appeal to the values of Millennials to penetrate the Gen Y millions.
Anna Redmond joins Jim Blasingame to reveal the reason Gen Y is so much different is because they look at themselves and their worlds completely different from any previous generation.