Gail Goodman

How much love will small businesses feel on Valentine’s Day?

Featuring Gail Goodman - February 09, 2009

Love conquers all the saying goes, but in a struggling economy, will this prove to be true for small businesses this Valentine's Day? Gail Goodman talks with Jim Blasingame about the results of Constant Contact's Valentine's Day outlook survey.

Category: Customer Care, Entrepreneurship, Home-Based, Teleworking, Innovation, Creativity, Management Fundamentals, Marketing, Branding, Advertising, Online Technologies, e-Business, Cybersecurity, Sales, Sales Management, Networking, Start Up, Mobile Computing & Telecommunication

More interviews with Gail Goodman »See all

Gail Goodman joins Jim Blasingame to discuss the Constant Contact Toolkit, an online marketing platform that makes it easy for small businesses to communicate with customers across multiple marketing channels.
Gail Goodman joins Jim Blasingame to explain that relevance is in the eye of your customers and that small business owners must go to where their customers are.
Gail Goodman joins Jim Blasingame to explain that a vast majority of small businesses - 82%- are using multi-channel marketing, plus how the last 5 years have shown dramatic changes int he way businesses communicate with customers.
Online platforms are moving to local and mobile. Gail Goodman joins Jim Blasingame to predict the future of online platform is local and mobile and why you need a mobile strategy to stay relevant.
Technology has created broader connection platforms. Gail Goodman joins Jim Blasingame to discuss why customers want to connect online and the power of leveraging customer communities.