Do small businesses have relevance advantages over big business?
Jaynie Smith joins Jim Blasingame to talk about why with the resources available to small businesses, and their proximity to customers, small business have an advantage over big companies.
More interviews with Jaynie L. Smith »See all
Jaynie Smith joins Jim Blasingame to talk about factors that customers value more than price and how to discover what they are.
Jaynie Smith joins Jim Blasingame to report on research that shows most small businesses don’t know what customers expect from them.
Why relevance is trumping competitiveness. Jaynie Smith joins Jim Blasingame to discuss the competitive advantage of delivering on values that are relevant to your customers.
Ask your customers – they have the answers. Jaynie Smith joins Jim Blasingame to discuss why research shows only 10% of businesses know what their customers really want and how to avoid this mistake.
Why relevance is trumping competitiveness. Jaynie Smith joins Jim Blasingame to discuss the competitive advantage of delivering on values that are relevant to your customers.
