Ken Rutsky

The future of B2B selling is already here

Featuring Ken Rutsky - February 12, 2019

Ken Rutsky joins Jim Blasingame to reveal that B2B selling has been turned upside-down and the customer has ruled you in or out before you know they exist.

Category: Marketing, Branding, Advertising, The Age of the Customer®, Work-Life, Balance

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Ken Rutsky joins Jim Blasingame to reveal some of the things you have to do to reach savvy customers who already know almost as much as you.