Ken Rutsky 
Ken Rutsky is an author, blogger, keynote speaker, and B2B marketing consultant with over 30 years of industry experience. A renowned specialist in achieving and growing market leadership, he has advised a range of B2B companies, including Cisco, FireEye, Lee Hecht Harrison, and such venture capital funded high-growth startups as Jumio and Skyhigh Networks. His new book is Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades, and Ignite Movements.
Category: Marketing, Branding, Advertising
Web Sites:
www.kenrutsky.com
www.kenrutsky.com
Interviews with Ken Rutsky»See all
Ken Rutsky joins Jim Blasingame to reveal some of the things you have to do to reach savvy customers who already know almost as much as you.
Ken Rutsky joins Jim Blasingame to reveal that B2B selling has been turned upside-down and the customer has ruled you in or out before you know they exist.
