Martin Lindstrom

What small businesses need to know about why customers buy

Featuring Martin Lindstrom - January 12, 2009

What do customers want during a slow economy? Martin Lindstrom joins Jim Blasingame to say that small businesses should not discounting their brands, but rather find other ways to give customers a good deal.

Category: Communicating, Customer Care, Economy: Nation, Global, Management Fundamentals, Marketing, Branding, Advertising, Sales, Sales Management, Start Up