Interview with Philip Nulman

Phil and Jim talk about how to be successful in the marketplace as a "David" competing with the "Goliaths". They discuss the importance of identifying a niche in your marketplace that the "Big Box" companies can't fill, and developing a marketing strategy around that opportunity. Jim and Phil stress focusing on service and value, not price.

Phil joins Jim to talk about the definition of marketing, and how to conduct effective marketing in your small business, including how to break through the clutter in the marketplace to make sure your company's message gets across.