The Age of The Customer®

Advice, information and training in the field of economics, business operations and business management.

THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.

THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.

Please browse the following selection of THE AGE OF THE CUSTOMER® educational audio products to learn more about Jim’s motivational beliefs, products, and services concerning small business economics and operations; including Jim's exclusive series of THE AGE OF THE CUSTOMER® shows.

Chip Bell
Chip Bell joins Jim Blasingame to discuss how to love up your customers with a unique experience they can’t get anywhere else.
Christopher Bishop
Chris Bishop joins Jim Blasingame to identify several entities and platforms that are designed to connect gig economy contractors with customers who need their services.
Christopher Bishop
Chris Bishop joins Jim Blasingame to discuss how corporate America has contributed to the growth of the gig economy, and how to price our products as they become our customers.
Ilise Benun
Ilise Benun joins Jim Blasingame to reveal why marketing efforts have to be built on the foundation of what’s relevant to targeted prospects, not shotgunning your message about what you do.
John  Chambers
John Chambers joins Jim Blasingame to reveal why he focused his new book around the concept of being connected in all aspects of your business, whether large or small.
Catherine Kaputa
Catherine Kaputa joins Jim Blasingame to share some stories about big companies that made major brand overhauls, including to the point of changing their legacy names, like Kentucky Fried Chicken to KFC.
Tom Asacker
Tom Asacker joins Jim Blasingame to reveal why small business evolution should be about customer expectations rather than the latest adaptation by the big boxes and online e-tailers.
Tom Asacker
Tom Asacker joins Jim Blasingame to reveal how to think about marketplace natural selection so you can adapt, mutate and survive.
Julie Thomas
Julie Thomas joins Jim Blasingame to report on research that reveals why making initial contact with prospects requires a different approach in The Age of the Customer.
Julie Thomas
Julie Thomas joins Jim Blasingame to report on research that shows many B2B salespeople have a fear of calling on prospects, largely because they’re not trained to lead with relevance for the prospect.