Successful professional salespeople are gold miners. And the gold they seek is in the heads of prospects. So, remember, selling is more profitable and more fun when the prospect does most of the ta...
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The Age of The Customer®
Advice, information and training in the field of economics, business operations and business management.
THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.
THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.
THE AGE OF THE CUSTOMER® brand of written publications has been painstakingly developed by Jim Blasingame outlining his beliefs regarding the new economy. Jim is currently working on a series of THE AGE OF THE CUSTOMER® brand books summarizing his research, writings, interviews, teaching, and coaching in the fields of small business economics and business operations. Please browse the following publications to learn more about Jim's unique way of looking at the marketplace.
In a national customer satisfaction index, the average customer rating was less than 60%. So how has such a level of un-service become a 21st-century norm? Because customers have become sensitized ...
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The U.S. banking system has been challenged this year with the collapse of three large “regional” banks and some experts have predicted there will be more going forward. Smart small business owners...
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The new prime differentiator in the Age of the Customer is not the competitive model, but rather a customer’s appraisal of how relevant a seller is to them. In today's marketplace, small businesses...
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No question, cloud computing is an example of technology increasing business efficiencies and leverage. And for small businesses, it’s been a godsend. But like all high-tech tools, there’s an assoc...
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If you want to be more successful, network for referrals –receiving and giving – early and often. It will make business easier and life simpler. And remember the motto of Ivan Misner, founder of BN...
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Achieve sustainable success by applying Blasingame’s New Law of Customer Relevance: If you want to have customers for life, help your customers help their customers.
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In the Age of the Customer, the advantage small businesses have over big boxes is that they can deliver what customers want, not what they need. Blasingame’s Law of Difficult Customers explains the...
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In the Age of the Customer, everything a small business sells is a commodity. As a Main Street business, you have only one differentiator: the positive personal experience customers attribute direc...
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Professional selling skills are more essential now than ever because in the Age of the Customer, the Relevance Firewall has moved and cold calling is dead.
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