The Age of The Customer®

Advice, information and training in the field of economics, business operations and business management.

THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.

THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.

THE AGE OF THE CUSTOMER® brand of written publications has been painstakingly developed by Jim Blasingame outlining his beliefs regarding the new economy. Jim is currently working on a series of THE AGE OF THE CUSTOMER® brand books summarizing his research, writings, interviews, teaching, and coaching in the fields of small business economics and business operations. Please browse the following publications to learn more about Jim's unique way of looking at the marketplace.

Jim Blasingame
Sales has been and always will be a numbers game. But in the Age of the Customer, it’s increasingly becoming more of a quality prospecting game. Consequently, how much revenue you draw from your sa... » More
Jim Blasingame
As the shift from the Age of the Seller to the Age of the Customer plays out, two types of sellers — Hidebound and Visionary — currently exist in parallel universes, but not for long. Which one are... » More
Jim Blasingame
Now more than ever, small businesses need to focus on what their customers want, which is customization, and leave the commodities to the Big Boxes, like Amazon. » More
Jim Blasingame
The coronavirus pandemic has contributed to redefining the value proposition by accelerating e-commerce expectations by five years. Is your business ready for the new Moment of Relevance? » More
Jim Blasingame
As a small business owner, you’ve accrued a rare pandemic present arising from the increased velocity of the New Regular economy: Trust is now more valuable and more powerful than ever. And since s... » More
Jim Blasingame
Even when operating a business is fun, it usually isn’t funny, except when we're laughing at ourselves. But perhaps we can learn something from the simple truths that are foundational for all good ... » More
Jim Blasingame
As we pass through this mid-pandemic wormhole into whatever's next, marketplace paradigms will shift all around us. And, as we know, when a paradigm shifts everything goes back to zero. Are you pre... » More
Jim Blasingame
Small business customers - like the electorate - have evolving expectations. In the 21st century, politicians and businesses can fall in love with what they do, but not how they do it. Here's why. » More
Jim Blasingame
Instead of making New Year's resolutions that may not stick, why don't you cut your business some SLACC, a Strategic Look At Critical Components, which contain the three elements essential for effe... » More
Jim Blasingame
For a small business, being competitive is still essential. But in The Age of The Customer, relevance is a Customer’s prime expectation. Is your company ready? » More